2016 Trimfit rebranding & website

Trimfit kidswear was established in 1921 and has gone through many visual evolutions since then. This year, the mission was to rebrand and design the website. The goal was to create a fun, whimsical narrative with hand drawn characters, water color effects with bold pops of color reminiscent of patterns that appear on their product. Conceptualization, creative direction & execution. www.trimfit.com

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